Within a week of announcing OnePlus 8 and 8 Pro in the US, the company has launched it in the Indian market with a starting price of INR 41,999. That roughly translates to $550 which is about $210 cheaper than its actual price in the US (approximately $760 including taxes). Likewise, the price of the OnePlus 8 Pro is also cheaper in the Indian market compared to the US.
The stark price difference between these two markets is likely because of the fact that the Indian market is extremely competitive. Bringing it at the same price as the US market would put it in direct competition with flagship devices like the Galaxy S series and iPhone.
OnePlus 8 and 8 Pro – Pricing in India
The higher spec’d OnePlus 8 with 8 GB RAM/128 GB of storage is expected to cost about INR 44,999 and while the one with 12 GB RAM/256 GB storage will cost about INR 49,999. In the Indian market, the base model will have 6 GB RAM.
Its bigger sibling, OnePlus 8 Pro with an 8 GB RAM will cost about INR 54,999 while the costliest option will be INR 59,999 with 12 GB RAM and 256 GB storage. Comparing that to the Samsung Galaxy S20 which costs about INR 70,000, it makes it pretty clear why OnePlus decided to go ahead with this pricing strategy.
OnePlus Bullets Z Wireless earphones are also being offered at the price of INR 2,000 which is almost half the price of the US market ($55).
One of the most important factors that bring the prices down in the Indian market is local manufacturing. With that, companies can easily pass on the benefit of not paying any import taxes which is roughly 20% on smartphones. Since the country is on lockdown until May 3rd, the devices are expected to roll into production sometime after the lockdown ends.
Source – OnePlus India Listing
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